Cookie Policy

Last updated: 17/11/2025

This Cookie Policy explains how This Not That Limited (“we”, “us”, or “our”) uses cookies and similar technologies on thisnotthat.co.uk (“the Site”).
By continuing to browse or use our Site, you agree to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us improve your browsing experience, understand how the Site is used, and provide relevant features such as embedded video content.

Cookies can be:

Session cookies (deleted when you close your browser)

Persistent cookies (stored for a set period of time)

First-party cookies (set by us)

Third-party cookies (set by external services we use)

2. How We Use Cookies

We use cookies for the following purposes:

2.1 Strictly Necessary Cookies

These cookies are essential for basic site functionality, such as:

Remembering cookie preferences

Ensuring essential security features

You cannot disable these via our cookie settings, but you can control them through your browser.

2.2 Analytics Cookies (Google Analytics)

These cookies help us understand how visitors use the Site so we can improve content and performance.
They collect information such as:

Pages visited

Time spent on the site

Browser and device type

How you arrived on the Site

These cookies are provided by Google Analytics, a third-party service.
Data may be transferred outside the UK, with safeguards in place as required by UK GDPR.

2.3 Functional & Media Cookies (YouTube Embeds)

Our Site includes embedded videos from YouTube.
YouTube may set cookies to:

Remember user preferences

Track video usage

Provide enhanced video playback features

These cookies are set only when you interact with or view embedded videos.

3. Cookies We Use

Below is a general list of common cookies associated with Google Analytics and YouTube.
Exact names may change as services update.

Google Analytics

_ga — distinguishes users

_gid — distinguishes users

_gat — limits request rates

YouTube / Google

VISITOR_INFO1_LIVE — manages bandwidth and user preferences

YSC — tracks video interactions (session cookie)

PREF — stores user preferences (may persist)

4. How You Can Control Cookies

You have several options:

4.1 Through Our Cookie Banner

When you first visit our Site, you can accept or reject non-essential cookies.

4.2 Through Your Browser Settings

Most browsers let you:

Block cookies

Delete existing cookies

Set preferences for certain sites

Instructions vary by browser; you can usually find settings under “Privacy” or “Security.”

4.3 Opt-Out of Google Analytics

You can install Google’s browser add-on for opting out of Analytics measurement:
“Google Analytics Opt-out Browser Add-on” (searchable online).

5. Third-Party Cookies

Some cookies are set by third-party providers we use, including:

Google (Analytics, YouTube)

These providers have their own privacy and cookie policies. We recommend reviewing them for additional details.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.
Any changes will be posted on this page with an updated “Last Updated” date.